Gauahargeous – Fashion Startup by Gauahar Khan

Bollywood actress Gauahar Khan launching her Fashion Startup with

As Gauahar Khan gets ready to grandstand her collections at the Modista in Dubai on October 6 at the Roda Al Murooj, @ an exclusive interview with Gulf News!

Can you tell us about your fashion line Gauahargeous?

My garments, which are reasonable and are of good quality, are for ladies who aren’t scared to talk their brains. When I was inside the Bigg Boss house, they used to call me Gauahargeous which was a blend of Gauahar and gallant. That’s one of the reson i started my fashion Startup.  I don’t need my garments to be unreasonably expensive or over-the-top (her garments extend from Dh50 and above).

I never use the word ‘in vogue’ since patterns isn’t something that I follow at Gauahargeous. Our garments don’t have embroidery work as I don’t need anybody to pay a higher price for my products.

She said, this is my brain child and I conceptualized it and outlined it. I am engaged with each aspect including making outlines, to sourcing what textures to use to generation to planning to execution. My sister Nigaar is the back bone of my fashion line. It has been a six months since we started our online business and Nigaar is taking care of my entire business.

Bollywood actress Gauahar Khan launching her Fashion Startup with
Bollywood actress Gauahar Khan launching her Fashion Startup with

There’s currently many online form stores. How do you see the competition?

Online business is little tricky. In most of the cases you order for a product and when you receive the product it may look different in color & design. We are trying to eliminate that to ensure our customers to get what they see on the online stores. For me, it’s more of relationship. I have been in this entertainment business for more than 15 years and let me tell to you that everything comes down to informal. It’s about connections and looking after quality.

What incited you to start your fashion business ?

I am not a professional fashion designer. It comes naturally to me as I have good sense of designing and I feel proud while some one complements me for the dressing sense. Many of my fans suggested me that I should start my fashion line after seeing my attires.

I love dressing up and I love fashion. That’s it. My designer helps me out in technical aspects of the business. I have been in the film industry for long time and I know very well what sells. While I was working in films I got the opportunity to work with many fashion designers and i feel that’s the way I got inspired to get into this industry. Experience is my educator.

What sort of fabrics and cuts do you float towards?

I adore cotton and linen fabrics. It can be cotton, however there are such intriguing mixes nowadays in cotton. Keeping that in mind, we as a brand who don’t follow the trend rather we come out with something new . Having faith in what you create is more essential and ensuring that your customers are happy with their purchase. I follow my heart and I trust that all will be fine.

Launch Details :
When: October 6 @ Modista Fashion Exhibition
Where: Roda Al Murooj
Designers: Gauahar Khan, Rohit Bal, Arpita Mehta ,Padmasita, Mahima Mahajan & Anushree Reddy
Time: 10am to 8pm


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